The Labelmaker about his Early Birds Wine Project:
Early Birds is a new brand created for the mid-range wines of Stratsin Winery. It hides secret meaning closely related to people who run the winery. Here like in my SOULMATES project I started from ground zero. Stratsin is a family winery so I decided to focus on family theme on one hand. On the other – these were their very first wines and they were really impatient to show them to the world. So this was all I was thinking of when I started brainstorming on this new brand. I wanted to create something memorable, something crazy but also something you would feel comfortable with… a symbol of family, love, tradition, generations, new beginning, etc.
This is how the idea of Early Birds came to me. It is an epitome in a custom wine label – a nest with two eggs in simple black & white illustration symbol of the family while the two eggs are for Krassy and Marina – people who own and run the Stratsin Winery. As I said before Early Birds is their first wine project born in their new winery nest. This is the short story of how this brand was created. The rest is a matter of design, paper, bottles, etc.
Read more about Early Birds wine label design on www.thelabelmaker.eu